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Santhosh, J.
- Penetration of Social Media in Sustainable Marketing
Abstract Views :296 |
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Authors
J. Santhosh
1,
Anu Varghese
2
Affiliations
1 St. Mary’s HSS, Kizhakkekara, Kottarakkara, Kerala, IN
2 St. John’s College, Anchal, University of Kerala, Kerala, IN
1 St. Mary’s HSS, Kizhakkekara, Kottarakkara, Kerala, IN
2 St. John’s College, Anchal, University of Kerala, Kerala, IN
Source
Asian Journal of Management, Vol 5, No 1 (2014), Pagination: 67-68Abstract
Technology has profoundly altered our modes of life. In today's world nothing is permanent except change. IT has revolutionized the way we do thing, the role IT in today's society is phenomenal. Today's organizations need to advance beyond a view of ethics as necessary for safeguarding their reputation. Not only marketers but consumers are also concerned about the environment, and consumers are also changing their behavior pattern. Now, individual as well as industrial consumers are becoming more concerned about environment-friendly products. As a result of this, the term "Sustainable Marketing" has emerged. In this context the article focuses on the role of social media in sustainable marketing.Keywords
Corporate Social Responsibility, Ethics, Social Media, Social Conscious Consumerism, Sustainable Marketing.References
- New white paper "Green Marketing: Think before you act" (2012) available at www.sustainabilityconsulting.com
- American Marketing Association. (2011, August 11). Dictionary. Retrieved August 11, 2011, from marketingpower:http://www.marketingpower.com
- Ottman, J.A. et al, "Avoiding Green Marketing Myopia", Environment, Vol-48, June-2006
- Ahlqvist, Toni; Back, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media". VTT Research notes (2454):13
- Trattner, C., Kappe, F. (2013). "Social Stream Marketing on Face book: A Case Study". International Journal of Social and Humanistic Computing (IJSHC) Vol. 2, No. 1/2, 2013
- Performance Evaluation of Paper Mill Effluent in a Granular Bed Hybrid Up-flow Anaerobic Sludge Blanket (HUASB) Reactor
Abstract Views :257 |
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Authors
Affiliations
1 Department of Civil Engineering, Periyar Maniammai University, Thanjavur - 603413, Tamilnadu, IN
1 Department of Civil Engineering, Periyar Maniammai University, Thanjavur - 603413, Tamilnadu, IN
Source
Nature Environment and Pollution Technology, Vol 17, No 1 (2018), Pagination: 111-115Abstract
A laboratory study was conducted to assess the performance of a Hybrid Upflow Anaerobic Sludge Blanket (HUASB) Reactor in order to treat the effluent from a paper mill. The maximum organic loading rate (OLR) is 12 kg COD/m3.day. The OLR was calculated on the basis of COD inlet in the reactor for different flow rates. A hydraulic retention time (HRT) of 12 hrs was maintained in the reactor. The maximum TCOD and SCOD reduction was 92% and 88% respectively. The maximum biogas production was 3.27 m3/m3.day. Development of granulation with two different inoculums in early start-up was also studied. The study revealed that earlier start-up and granulation of biomass could be achieved using mixed sludge (cow dung and effective microorganisms). Scanning Electron Microscope (SEM) study of the granules showed predominance of Methanosarcina and Methanothrix type of species on the surface of granules. The process efficiency and biogas production were found to be increased with an increase in the organic loading rate. The size of the granules was 1-3 mm and exhibited good settling tendency.Keywords
Paper Mill Effluent, Huasb Reactor, Granulation, Cod Reduction, Biogas Production.References
- APHA, AWWA, WPCF 1995. Standard Methods for Examinations of Water and Wastewater. 17th edition, American Public Health Association, Washington. DC.
- Bal, A.S. and Dhagat, N.N. 2001. Upflow anaerobic sludge blanket reactor. Indian Journal of Environment Health, 43(2): 1-82.
- Barr, T.A., Taylor, J.M. and Duff, S.J.B. 1996. Effect of HRT, SRT and temperature on the performance of activated sludge reactors treating bleached Kraft-mill effluent. Water Resources, 30(4): 799-810.
- Behling, E., Diaz, A., Colina, G., Herrera, M., Gutierrez, E., Chacin, E., Fernandez, N. and Forster, C.F. 1997. Domestic wastewater treatment using a UASB reactor. Bioresource Tech., 61(3): 239-245.
- Borja, R., Banks, C.J., Wang, Z. and Mancha, H. 1998. Anaerobic digestion of slaughter house wastewater using a combination sludge blanket and filter arrangement in a single reactor. Bioresource Technology, 65: 125-133.
- Bolle, W.C., Van Breugel, J., Eybergen, G.C., Kassen, N.W.F and Van Gills, W. 1986. An integral dynamic model for the UASB reactor. Biotechnology and Bioengineering, 28: 1612-1636.
- Central Board for the Prevention and Control of Water Pollution 1986. Comprehensive Industry Document on Small Pulp and Paper Industry. New Delhi, India.
- Dolfing, J. 1986. Granulation in UASB reactors. Water Sci. Tech., 18(12): 15-25.
- E.M. Technology 1998. Effective Microorganisms for a Sustainable Agriculture and Environment. EM Tech. Product, 1.
- Fang, H.H.P. and Chui, H.K. 1995. Performance and sludge characteristics of UASB process treating propionate-rich wastewater. Water Resources, 29(3): 895-898.
- Gupta, S. K. 2005. Morphological study of the granules in UASB and hybrid reactors. Clean Tech. Environ. Policy, 7: 203-212.
- Hulshoff Pol, L.W., Van de Worp, J.J.M., Lettinga, G. and Beverloo, W.A. 1986. Physical characterization of anaerobic granular sludge. In: Anaerobic Treatment, A Grownup Technology, RAI Halls, Amesterdam, pp. 89-101.
- Jayantha, K.S. and Ramanujam, T.K. 1994. Applicability of upflow anaerobic sludge blanket reactor for treatment of distillery spent wash. Indian Journal Entl. Prot., 5(2): 106-110.
- Kavitha, K. and Murugesan, A.G. 2007. Efficiency of upflow anaerobic granulated sludge blanket reactor in treating fish processing effluent. J. of Industrial Pollution Control, 23(1): 77-92.
- Kulkarni, A.G. 2003. 3rd Cess Training Program on Chemical Recovery and Environmental Management, 1 to 4 Nov.
- Lawrence, A.W., Mc Carty, P.L. and Guerin, F. 1969. The effects of sulfide on anaerobic treatment. In: Proc. of the 19th Purdue University Industrial Waste Conferences, 343.
- Lettinga, G. and Hulshoff Pol, L.W. 1991. UASB process design for various types of wastewater treatment. Water Science Technology, 24(8): 87-107.
- Lettinga, G., Hulshoff Pol, L.W. and Zeemang, G. 1996. Biological wastewater treatment. Part I: Anaerobic Wastewater Treatment Lecturer Notes, Wagenigen Agricultural University, pp. 17-28.
- Muna Ali and Sreekrishnan, T.R. 2000. Anaerobic treatment of agricultural residue based pulp and paper mill effluents for AOX and COD reduction. J. of Process Biochemistry, 36: 25-29.
- Sangakkara, U.R. 2002. The Technology of Effective MicroorganismsCase Studies of Application. Royal Agricultural College, Cirencester, UK Research Activities.
- Sayed, Sameh, Willem de Zeeuw and Gatze Lettinga 1984. Anaerobic treatment of slaughter house waste using a flocculant sludge UASB reactor. Agricultural Wastes, 11: 197-226.
- Shin, H.S., Bae, B.U., Lee, J.J. and Paik, B.C. 1992. Anaerobic digestion of distillery wastewater in two phase UASB system. Water Science Technology, 25(7): 361-371.
- Simpson, J.R. 1960. Some Aspects of Biochemistry of Anaerobic Digestion in Wastewater Treatment. Ed. Issac, P.C.G. Pub. Pergamon Press, Oxford, pp. 31-51.
- Caste Violence in Andhra Pradesh and State Response
Abstract Views :288 |
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Authors
Affiliations
1 Centre for the Study of Discrimination and Exclusion, School of Social Sciences, Jawaharlal Nehru University, New Delhi, IN
1 Centre for the Study of Discrimination and Exclusion, School of Social Sciences, Jawaharlal Nehru University, New Delhi, IN
Source
Indian Journal of Society and Politics, Vol 4, No 2 (2017), Pagination: 49-56Abstract
Despite the few changes in Indian society by and large it is the caste based. As far as the caste influence in the country the Andhra Pradesh is no exception. Rather the rural society of the state is more caste ridden. Therefore violence on the basis of caste has become almost an everyday practice at times it acquires more violent forms. The protracted and brutal violence on Dalits is the strapping evidence on the fact. Traditional caste based hierarchies in collaboration with economic and more so the political power made the condition of Dalits more pathetic and resulted in to massive resistance against the caste violence. And also the Dalit movement in various directions challenged the authority of dominant castes. However the state and its departments continue to discriminate Dalits and as far as punishing the culprits concerned it is often remain silent. The parties who are running the governments and their caste men are the perpetrators of violence across the political spectrum. The courts are also pronouncing biased verdicts and ultimately supporting culprits of the crimes. Notably the dominant political classes are such that by appropriating Dalit leaders makes them futile and insecure. Accordingly it is evident in the study that the elected representatives of Dalits from reserved constituencies are not compassionate to their community in critical times.Keywords
Caste, Violence, Dalits, Andhra Pradesh, Karamchedu, Chunduru, Laximpeta.References
- Keeley(1996) War before Civilisation, Oxford University Press,
- Fanon(1961) The Wretched of the Earth, Grove Press,
- Fretheim, E. Erence, God and Violence in the Old Testament, Word& Word, 24 (1):18-27, Winter 2004
- Ambedkar, B R : Writings and Speeches, Vol III, Riddles of Hinduism
- Doniger, Wendi (1991) Laws of Manu Trans, Auckland Penguin Books,
- Ramaiah, A.“Combating Caste Violence, Special Laws and State Responses”, special lecture at CSDS,January 31st, 2015
- Human Rights Watch, summery of Broken People: Caste violence against India’s Untouchables, New York, 1999.
- Ramesh, “ Growing Crimes against Dalits in India despite special Laws” http://blogs.lse.ac.uk/indiaatlse/2013/05/28/growingc rimesagainstdalitsinindiadespitespeciallaws/, accessed on 6 April 2015.
- Vijaisri, special lecture on “Caste and Violence”, at CSDS on 19th March 2015.
- Foucault, M. “The subject and power”, critical enquiry, 8(4), 1982, pp. 777-794.
- Scott, J.C(1989). “everyday forms of resistance”, in Forrest D. Colburn, Everyday Forms of Peasant Resistance, M.E. Sharpe, 1989,
- Fraser, Nancy “ From Redistibution to Recognition? Dilemmas of Justice in ‘Post-Socialist’ Age”, New Left Review, I/122, July-Aug, 1995
- Nagaraju, Papani, ed.(2014) The Slogan of Dalit Resistance Struggles, Telugu, Jabali Publications
- Chinna Rao, Yagati(2003), Dalit Struggle for Identity: Andhra and Hyderabad 1900-1950, Kanishaka Publishers
- Adapa, Satyanarayana,(1991) Andhra Peasants under British Rule, 1900-1940, Kanishka Publishers
- Adapa,Satyanarayana (1994) “Caste and Class in Rural Andhra 1947-67, A Historical Perspective”, in K.L.
- Sharma ed. Caste and class in India, Rawat Publishers
- Damodaran, Harish(2008) India’s New Capitalists: Caste, Business in Modern India, Palgrave,
- Padma Rao, Katti(2014), “Karamchedu A Historical Turn”, in Nagaraju ed. the Slogan of Dalit Resistance Struggles, Telugu, Jabali Publications
- Berge, Dag-Erik(2014) “Karamchedu and Dalit Subject in Andhra Pradesh” , Contribution to Indian Sociology, 48 (3)
- Nagaraju, Papani, ed. (2014) The Slogan of Dalit Resistance Struggles, Telugu, Jabali Publications
- Kannabiran, Kalpana, “Chunduru: On the Road to Justice”, Economic and Political Weekly, Sept, pp.
- -16, 2007
- Liang, Lawrence “The Chunduru Caste AtrocityDiscussing a Retrograde Judgment: Anonymous”, http://kapila.org/2014/08/05/ The Chunduru -Caste Atrocity- Discussing- a- Retrograde -JudgmentAnonymous/ , accessed on 6 April 2015
- Tharakam, Bojja “Laximpeta: Deadly Combination of Caste and Political Power”, Economic and Political Weekly, Web Exclusive, XLVII (28), July, 14, 2012.
- Tharakam, Bojja, Interview with the author at Hyderabad, May 2014
- Authors field interviews with victims at Laximpeta village, during August 2014
- Gas tightness test methods for gas insulated MV and HV switchgear
Abstract Views :205 |
Authors
Affiliations
1 Engineering Officer Grade 2, HPL, Central Power Research Institute, Bangalore - 560080, IN
2 Joint Director, HPL, Central Power Research Institute, Bangalore - 560080, IN
3 Additional Director, STDS, Central Power Research Institute, Bhopal - 462023, IN
1 Engineering Officer Grade 2, HPL, Central Power Research Institute, Bangalore - 560080, IN
2 Joint Director, HPL, Central Power Research Institute, Bangalore - 560080, IN
3 Additional Director, STDS, Central Power Research Institute, Bhopal - 462023, IN
Source
Power Research, Vol 10, No 4 (2014), Pagination: 715-722Abstract
This paper elucidates the methods used in type testing and factory routine testing to ensure the tightness of SF6 gas used in Medium Voltage (MV) and High Voltage (HV) switchgear as per the latest IEC and CIGRE guidelines. Gas insulated MV (>1 kV to ≤52 kV) and HV (>52 kV) switchgear are frequently being used in electrical power system throughout the world. Mostly, gas insulated MV and HV switchgear contains SF6 as a pure gas or combined with other gases (i.e.: N2) to form a gas mixture. Recent times, distinct emphasis is being paid to reducing gas leakage during design, manufacturing and operation by enhancing gas handling procedures in compliance with Greenhouse gases emission regulations. Typically the assurance of gas tightness of MV and HV Switchgear shall be defined as the lowest possible quantity of SF6 released to the atmosphere. Various test methods are used for tightness test measurement depends upon sensitivity of measurement, quantity and necessityKeywords
Gas Insulated MV and HV switchgear, gas tightness test, SF6 leak detection methods.- Ant Colony Optimisation Coupled with Chaotic Data Mining for Enhanced Weather Prediction Analysis
Abstract Views :45 |
PDF Views:1
Authors
Affiliations
1 Department of Computer Applications, Sri Krishna Adithya College of Arts and Science, IN
2 Department of Zoology, NTVS G.T. Patil Arts, Commerce and Science College, IN
3 Department of Computer Science and Engineering, N.S.N. College of Engineering and Technology, IN
4 Bonam Venkata Chalamayya Engineering College, IN
1 Department of Computer Applications, Sri Krishna Adithya College of Arts and Science, IN
2 Department of Zoology, NTVS G.T. Patil Arts, Commerce and Science College, IN
3 Department of Computer Science and Engineering, N.S.N. College of Engineering and Technology, IN
4 Bonam Venkata Chalamayya Engineering College, IN
Source
ICTACT Journal on Soft Computing, Vol 14, No 2 (2023), Pagination: 3206-3211Abstract
Meteorological predictions play a pivotal role in various sectors, from agriculture to disaster management. While traditional weather prediction models exhibit proficiency, challenges persist in accurately capturing the complex and dynamic nature of atmospheric phenomena. Conventional weather prediction models often struggle to adapt to the intricacies of climate patterns, leading to suboptimal forecasting accuracy. The need for more robust methodologies that can effectively extract patterns from vast datasets and optimize model parameters is evident. Existing literature lacks comprehensive studies that seamlessly integrate ACO and Data Mining for weather prediction. This research bridges the gap by proposing a novel framework that leverages ACO optimization capabilities to refine Data Mining models, thereby improving the precision of weather forecasts. The proposed method involves utilizing ACO to optimize the parameters of Data Mining algorithms, such as decision trees and neural networks. ACO ability to find optimal solutions is harnessed to fine-tune the model parameters, enhancing its capability to extract meaningful patterns from historical weather data. Experiments demonstrate promising results, with a significant improvement in the accuracy of weather predictions compared to traditional models. The integrated approach shows particular efficacy in handling non-linear relationships and abrupt changes in weather patterns.Keywords
Data Mining, Ant Colony Optimization, Optimization, Weather Prediction, Meteorological Modeling.References
- R.W. Katz and A.H. Murphy, “Economic Value of Weather and Climate Forecasts”, Cambridge University Press, 1997.
- Robert Hecht-Nielsen, “Neurocomputing”, AddisonWesley, 1990.
- Ciobanu Dumitru and Vasilescu Maria, “Advantages and Disadvantages of Using Neural Networks for Predictions”, Ovidius University Annals, Series Economic Sciences, Vol. 1, pp. 444-449, 2013.
- Kneale T. Marshall, “Decision Making and Forecasting: With Emphasis on Model Building and Policy Analysis”, McGraw-Hill, 1995.
- V.R. Thakare and H.M. Baradkar, “Fuzzy System for Maximum Yield from Crops”, Proceedings of National Level Technical Conference on Data Mining and Artificial Intelligence, pp. 4-9, 2013.
- S.S. Patil and B.M. Vidyavathi, “A Machine Learning Approach to Weather Prediction in Wireless Sensor Networks”, International Journal of Advanced Computer Science and Applications, Vol. 13, No. 1, pp. 1-12, 2022.
- R.K. Nayak, K. Das and P. Das, “Spectral Clustering based Fuzzy C-Means Algorithm for Prediction of Membrane Cholesterol from ATP-Binding Cassette Transporters”, Proceedings of International Conference on Intelligent and Cloud Computing, pp. 1-8, 2019.
- M. Ramkumar and A. Alene, “Healthcare Biclustering-Based Prediction on Gene Expression Dataset”, BioMed Research International, Vol. 2022, pp. 1-8, 2022.
- B. Bochenek and M. Figurski, “Day-Ahead Wind Power Forecasting in Poland based on Numerical Weather Prediction”, Energies, Vol. 14, No. 8, pp. 2164-2173, 2021.
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- M.A.R. Suleman and S. Shridevi, “Short-Term Weather Forecasting using Spatial Feature Attention based LSTM Model”, IEEE Access, Vol. 10, pp. 82456-82468, 2022.
- G. Singh, O.Mutlu and H. Corporaal, “NERO: A Near High-Bandwidth Memory Stencil Accelerator for Weather Prediction Modeling”, Proceedings of International Conference on Field-Programmable Logic and Applications, pp. 9-17, 2023.
- P. Hewage and A. Behera, “Deep Learning-Based Effective Fine-Grained Weather Forecasting Model”, Pattern Analysis and Applications, Vol. 24, No. 1, pp. 343-366, 2021